Applying for an MBA can be nerve-wracking — and your MBA video essay is often the moment that decides whether you stand out or fade away. In this guide, you’ll find practical MBA video essay tips, real examples, and expert insight on how to prepare and impress.
I’ve spent years on MBA admissions committees and now coach applicants one-on-one to sharpen their stories and delivery. If you want to be sure your MBA video essay gets noticed — and avoid the quiet mistakes that sink great candidates — you can book expert review and coaching with me before you submit.
What Is an MBA Video Essay? (Examples & Tips)
An MBA video essay is a required or optional short recording — usually one to three minutes — where you answer school-generated questions about your background, goals, and motivation. Admissions committees use it to evaluate how you communicate, think on your feet, and fit with their culture.
Typical prompts include:
- “Why do you want an MBA now?”
- “Tell us about a time you led a team through a challenge.”
- “Introduce yourself to your future classmates.”
Quick tips: know the time limit (often 60–90 seconds per question), practice out loud until you sound natural, and record in a well-lit, distraction-free space. Many programs use platforms like Kira Talent — test your tech and do the practice round before the real thing.
MBA Video Essay Formats & How to Prepare
To prepare for recording your video essay, it is important to research the requirements for each program’s application. Make sure to review any materials provided by your school before beginning. You should be familiar with the deadline for submitting your video response, the program you are applying to, and any instructions specific to that program. Some programs even have admissions blog posts that can help you determine which key points to include in your response. It is important to be aware of the expectations of each program if you are applying to multiple schools that require video essays.
Timed / Live MBA Video Essays (Kira Talent & Similar)
Some schools run their MBA video essay as a timed, one-shot recording rather than a polished pre-record. The most common platform is Kira Talent, but schools also build similar in-house systems.
- How it works: once you launch the platform, you’ll see one or more prompts (for example, “Why do you want an MBA now?” or “Tell us about a leadership challenge”). You usually get 30–60 seconds to think and 60–90 seconds to answer — no re-record button.
- Tech setup: use Chrome or Firefox, test your webcam and mic in the platform’s practice area, and check your lighting and background before you begin.
- Practice: rehearse under real timing. Use sample MBA video essay questions and do dry runs to get comfortable speaking concisely.
- Delivery tips: keep answers structured — quick context, what you did, and why it matters. Smile, look into the camera, and finish confidently even if time runs out.
⚡ Pro move: if you want to know how your responses land before you record the real thing, get an MBA video essay review — an admissions expert can flag weak storytelling or delivery issues that could cost you impressions.
Pre-Recorded MBA Video Essays (Asynchronous)
Other programs ask you to record a short video on your own schedule and upload it by the application deadline. These are sometimes called asynchronous video essays.
Production: simple editing is fine (trimming pauses, cleaning audio), but heavy production or special effects can look off-brand. Focus on clarity and professionalism.
How it works: you’ll receive the question or prompt in advance (e.g., “Introduce yourself to your future classmates,” or “Why our MBA and why now?”). You can script, rehearse, and re-record until you’re satisfied — as long as you stay within the time and file limits.
Tech setup: film with a laptop or phone that records in HD. Use a clean, well-lit background and stable sound. Many schools cap file size, so export in 720p or 1080p MP4.
Content tips: keep your message tight and human — a short hook, a story or example, and a closing that shows enthusiasm for the program. Avoid reading a full script; speak naturally and maintain eye contact with the camera.
What MBA Admissions Committees Want to See
Admissions officers are looking for authenticity, creativity, and professionalism. They want to see that you’ve put time and effort into your video and that you’ve taken the time to think about what you want to say. They also want to see that you’re comfortable in front of a camera and that you have a clear and concise communication style. Finally, they’re looking for a glimpse of your personality, values, and motivation for pursuing an MBA.
Start with Self-Reflection: Craft Your MBA Video Essay Story
Before you dive into the technical aspects of making your MBA video essay, it’s crucial to take some time to reflect on your personal and professional background, your motivation to pursue an MBA, and your career goals. This introspection will help you identify the unique traits and qualities that set you apart from other candidates. Try to craft a compelling story that connects your past experiences with your future aspirations and showcases your authentic voice. Remember that the video essay is an opportunity to showcase your personality and passion, so don’t be afraid to be creative and show your enthusiasm.
Plan and Practice: MBA Video Essay Tips That Work
A polished MBA video essay doesn’t happen by accident — you need a game plan and rehearsal time.
- Start early. Once you know your deadlines, block time to brainstorm answers and practice speaking on camera. Even if the prompt will be random, you can still prep for common themes like leadership, why an MBA now, and career goals.
- Use sample questions. Look up MBA video essay examples and practice prompts so you’re not caught off guard. Time yourself to match typical platforms (30–60 seconds prep, 60–90 seconds to answer).
- Rehearse on camera. Don’t just read your notes. Record practice takes on Zoom, Kira’s practice tool, or your phone. Watch your body language, eye contact, and pace.
- Iterate. Refine your story with each round. Remove filler, add clarity, and make sure your delivery feels confident but natural.
- Test your setup. Before recording the real thing, check audio, lighting, and background on the actual platform if possible.
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MBA Video Essay Setup & Staging (Lighting, Tech, Background)
To ensure a clear and well-lit background, please turn on your webcam and adjust your location. Avoid using windows, mirrors, cluttered walls, or shelves as your backdrop. Adjust your lighting and position to achieve a face-focused lighting arrangement instead of being backlit.
Although there is no standard dress code for video essays, we suggest sticking to comfortable, business-casual attire that is neat and clean. It is best to wear solid colors and comfortable fabrics so that the viewers can concentrate on the content of your responses.
After setting up your workspace, inform your household or office mates to not interrupt you. You can even put up a ‘do not disturb’ sign on your door if necessary.
Connect with the Admissions Committee
Remember that the video essay is not only meant to showcase your achievements and strengths but also to connect with your prospective audience- the admissions committee. Try to personalize your video by referencing the specific school and program you’re applying to, and showcase your knowledge of the program and its requirements. You can also try to convey your enthusiasm and excitement for the program by sharing your plans, your vision for your career, and how the MBA program can help you achieve your goals. Make sure to articulate your points clearly and succinctly- the admissions committee reviews thousands of essays, so you want to make sure that your video stands out and captures their attention.
Be Authentic — and Memorable
One of the biggest mistakes that MBA candidates make in their video essays is trying to create a false image of themselves. Remember that authenticity is key- the admissions committee is looking for candidates who are honest, genuine, and self-aware. Don’t try to pretend to be someone you’re not or share generic stories or quotes. Instead, try to share your experiences, your passions, and your unique perspective on the world. Be yourself, but with a dash of creativity and professionalism, and you’ll surely capture the attention of the admissions committee.
How to Stand Out in Your MBA Video Essay (Show, Tell & Your Why)
Your MBA video essay is your chance to break free from a stack of similar applications and show who you are beyond test scores and bullet-pointed resumes. Admissions officers want more than polished answers — they want to see energy, curiosity, and a clear “why MBA now.”
Start with one moment or story that illustrates your motivation and strengths. It could be leading a project that shifted your career goals, solving a tough challenge, or discovering a passion that drives you toward business school. Then connect that moment directly to your MBA goals and how the program will help you grow.
Show, don’t just tell. Instead of saying “I’m collaborative,” describe the problem you tackled with a team and the impact you made. Instead of vaguely mentioning career transition, explain why now is the right time and how the MBA fits into that plan. Keep your story clear, authentic, and professional — no overly scripted monologues.
Finally, remember this is also a subtle interview test. Strong video essays show presence and communication skills. Speak with warmth, maintain eye contact with the camera, and end with a confident closing line that reinforces your purpose. Reviewing MBA video essay examples or getting professional feedback can help you refine both content and delivery before you record.
FAQs About MBA Video Essays
What questions do MBA video essays usually ask?
Most programs focus on career goals, leadership, teamwork, and your “why MBA” story. You might also see prompts like “introduce yourself” or “tell us about a challenge you overcame.” Reviewing MBA video essay sample questions ahead of time helps you respond naturally under pressure.
Can I practice before recording my MBA video essay?
Yes. Many schools use platforms like Kira Talent that include a practice room where you can test your camera, mic, and timing. Even if there’s no official practice tool, record yourself on Zoom or your phone to refine delivery and check lighting and sound.
Can I re-record or edit my MBA video essay once I start?
For live, timed platforms such as Kira Talent, there’s usually no second take — you answer in one go. For asynchronous essays, you often can record multiple drafts and lightly edit, but avoid overproducing; schools want authentic, clear communication more than cinematic effects.
Where can I get feedback or review services for my MBA video essay?
You can use MBA video essay review services to get professional insight on story clarity, presence, and delivery before you submit. A consultant’s critique can highlight weak spots and help you appear more confident and compelling.
Conclusion
Incorporating a video essay into your MBA application is certainly an effective way to differentiate you from other applicants while still showcasing your personality and unique selling points. It shows the admissions committee who you are beyond simply your grades and test scores and lets them envision you in their program.
While the video essay does come with its own set of challenges, it also provides you with an opportunity to showcase who you are in a unique and engaging way, proving that you’re not just another candidate, but the ideal one. The key to making your video stand out is to ensure that it’s professional, compelling, and authentic. So go ahead, be creative, tell your story, and show them why you’re the best applicant for the program!
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Dr. Philippe Barr is a former professor and graduate admissions consultant, and the founder of The Admit Lab. He has helped applicants gain admission to top PhD, MBA, and master’s programs worldwide.
He shares weekly admissions insights on YouTube.